Jadwal Training Pelatihan Diklat Bimtek Seminar Workshop 2020

Return on Marketing Investment (ROMI): Measuring and Improving Marketing Effectiveness

Jadwal Training : Return on Marketing Investment (ROMI): Measuring and Improving Marketing Effectiveness

Description training Return on Marketing Investment (ROMI)

A key part of marketing success is to be able to measure and prove its department performance to the management. It is imperative that a marketer is using the right data and analytics. Organisations today are dealing with increasing market pressure and competition and an exploding amount of data. The ability to transform data into actionable business insights that can be used for improving both marketing effectiveness and efficiency is a central challenge and a critical capability for marketers. By managing the performance of the marketing team through metrics, a marketer will be able to proactively manage the marketing processes to improve the bottom line through increased productivity. Appropriate metrics should enable you to track the overall effectiveness of your marketing efforts. By the end of this course, you will be able to prioritise options to put together an action plan that will not only help you link your marketing activites with results, but also improve your marketing performance in the short and long term.

Who should attend?

This course is tailor- made for executive marketers, marketing project directors, managers, marketing researchers, marketing analysts, from any industry that want to successfully align and measure their marketing effectiveness to corporate objectives.

 

Course Outline

Realising Return on Marketing Investment (ROMI) is imperative for the 2000s

In this session, trainer will explain why ROMI is crucial to your marketing activities and career. By the end of this session, you will be able to

  1. Put into perspective the levers of marketing effectiveness: Better strategy and better execution;
  2. Identify potential next steps to develop an infrastructure to continually improve ROMI;
  3. Define short and long term goals to achieve improved marketing effectiveness
  • Introducing ROMI and how it will help your organisation progress and enhance your career
  • Developing a framework to understanding ROMI
  • Linking the ROMI continuum and your organisation
  • Familiarising with the ROMI culture
  • Understanding ROMI data framework
  • Using objectives-based budgeting to translate your thought into numbers

Activity Trackers & Campaign Measurers

Linking results to marketing activities: Principles of ROMI

  • Improving the conceptualisation, planning and execution of marketing programmes
  • Developing key concepts that will be built on throughout the 2-day workshop
  • Learning the 9 rules of ROMI as analytical techniques move from simple to complex
  • Looking at how downstream costs and organisation can impact your marketing campaigns

Winning the budget battle with an Objectives-based Marketing Plan

  • Building a complete budget to meet corporate revenue objectives through:

– Objectives-based marketing budgeting – Building a ROMI Culture

– Split-cell testing – Advertising and media mechanics

Conducting Discrete Customer Modelling

  • Knowing how to pinpoint potential weaknesses in your marketing campaigns and improve the mix
  • Understanding how marketing activities are supporting the sales team in delivering incremental revenue via the Sales

Force Automation (SFA) systems/ Customer Relationship Management (CRM) systems

  • Knowing how to effectively coordinate and track leads as they flow from marketing to sales
  • Using split-cell testing to optimise campaigns
  • Example: Print advertising

 

Mix Modellers

Gaining insights for an improved ROI using Marketing Mix Modelling (MMM)

  • Distinguishing how all your marketing elements (direct and indirect) deliver incremental revenue using MMM which is based on statistical analysis techniques using time series data
  • Analysing how MMM works in order to increase revenue and success or your marketing campaign
  • Examining how to effectively use Marketing Mix Modelling (MMM) for your company
  • Building Marketing Mix Model (MMM) to optimise the impact with your campaigns

Consumer Analysers

Choice and Segmentation

  • Making sophisticated segmentation decisions and do segmentation the proper way to deliver incremental marketing effectiveness
  • Understanding the three dimensions of consumer choice:

– Brand preference

– Product preference

– Disutility of price

System Dynamics

  • Building a top down model of your markets, to plan and measure marketing effectiveness
  • Comprehending how consumers/customers move through the purchase funnel
  • Unlocking sales cycle bottlenecks
  • Building a Marketing Dashboard based on System Dynamics concepts

Improving marketing results through Modelling Consumer Behaviour

  • Introducing Agent-Based Modelling (ABM)
  • Pulling ROMI framework together to utilise a tool to support near strategic decision-making in order to drive incremental return on marketing
  • Recognising the mechanisms of consumer information processing leading to brand persuasion
  • Mini Case Study: Consumer Products
  • Group Exercise: Competitive analysis

 

 

 

Investasi dan Fasilitas Training

  • Harga : (dilampirkan dalam Brosur penawaran)
  • Fasilitas : Certificate, Training kits, USB 8 GB, Lunch, Coffe Break, Souvenir, City Tour
  • Untuk peserta luar kota disediakan transportasi antar-jemput dari Bandara/Stasiun ke Hotel (berlaku bagi perusahaan yang mengirimkan minimal 2 peserta)
  • Quota minimum Running 2 peserta ( jogja ), 3 Peserta ( Solo, Semarang) Quota minimum Running 3 peserta (Jakarta , Bandung dan Surabaya ) –  ( Untuk Manado, Bali , Batam, Pontianak, Balikpapan dan Lombok Quota minimal 4 peserta)

 

Permintaan Brosur penawaran Training ( Waktu dan Tempat) silahkan Menghubungi kami via :

Mobile : 0823 2326 5005 – 0857 2459 5005

Email : trainingcenterindo@gmail.com / info@jadwaltraining.co.id

Blog : https://informasitrainingdanseminar.wordpress.com

Web: www.informasitraining-indonesia.com

Web www.jadwaltraining.co.id

Jadwal training 2015 | Jadwal training 2016 | Jadwal training 2017 | Jadwal training 2018 | Jadwal training 2019 | Jadwal training 2020

Lokasi Training Pilihan : di Yogyakarta, Jakarta, Bandung, Bogor, Surabaya, Malang, Bali, Lombok, Balikpapan, Makassar, Medan, Batam, Riau, Pontianak, Semarang, Solo, Manado. (dengan harga dan minimal kuota yang berbeda)

Jadwal training 2015 (Bisa request tanggal selain yang tertera)

07-09 Juli 2015 / 28-30 Juli 2015/ 25-27 Agustus 2015 / 15-17 September 2015 / 27-29 Oktober 2015 / 08-10 November 2015 / 07-09 Desember 2015

Jadwal Training 2016  (Bisa request tanggal selain yang tertera)

19-21 Januari 2016 / 09-11 Februari 2016 / 15-17 Maret 2016 / 05-07 April 2016 / 10-12 Mei 2016 / 07-09 Juni 2016 / 12-14 Juli 2016 / 09-11 Agustus 2016 / 06-08 September 2016 / 11-13 Oktober 2016 / 15-17 November 2016 / 13-15 Desember 2016

Jadwal Training 2017  (Bisa request tanggal selain yang tertera)

17-19 Januari 2017 / 07-09 Februari 2016 / 21-23 Maret 2017 / 11-13 April 2017 / 09-11 Mei 2017 / 06-08 Juni 2017 / 04-06 Juli 2017 / 01-03 Agustus 2017 / 05-07 September 2017 / 17-19 Oktober 2017 / 06-08 November 2017 / 05-07 Desember 2017

Jadwal Training 2018  (Bisa request tanggal selain yang tertera)

23-25 Januari 2018 / 20-22 Februari 2018 / 13-15 Maret 2018 / 10-12 April 2018 / 08-10 Mei 2018 / 05-07 Juni 2018 / 03-05 Juli 2018 / 07-09 Agustus 2018 / 04-06 September 2018 / 02-04 Oktober 2018 / 06-08 November 2018 / 04-06 Desember 2018

Jadwal Training 2019  (Bisa request tanggal selain yang tertera)

22-24 Januari 2019 / 19-21 Februari 2019 / 05-07 Maret 2019 / 09-11 April 2019 / 07-09 Mei 2019 / 04-06 Juni 2019 / 09-11 Juli 2019 / 06-08 Agustus 2019 / 10-12 September 2019 / 08-10 Oktober 2019 / 05-07 November 2019 / 03-05 Desember 2019

Jadwal Training 2020  (Bisa request tanggal selain yang tertera)

28-30 Januari 2020 / 25-27 Februari 2020 / 17-19 Maret 2020 / 14-16 April 2020 / 05-07 Mei 2020 / 09-11 Juni 2020 / 07-09 Juli 2020 / 04-06 Agustus 2020 / 08-10 September 2020 / 06-08 Oktober 2020 / 10-12 November 2020 / 01-03 Desember 2020

Lokasi Training Pilihan : di Yogyakarta, Jakarta, Bandung, Bogor, Surabaya, Malang, Bali, Lombok, Balikpapan, Makassar, Medan, Batam, Riau, Pontianak, Semarang, Solo, Manado. (dengan harga dan minimal kuota yang berbeda)