05 – 07 Januari 2015, Jogjakarta Plaza Hotel, Yogyakarta
15 – 17 Februari 2015, New Saphir Hotel, Yogyakarta
16 – 18 Maret 2015, Ibis Style Hotel, Yogyakarta
Instructor by : Team Instruktur dan Konsultan Seminar Center Indonesia
OBJECTIVE
- The most mini media mapping with varieties of characters and forms (print, electronic, online; portal, blog, social media, etc.)
- Encourage participants to be able in formulating an appropriate strategy media relations and applicable in accordance with the purpose of organizational communication/company.
- Encourage participants to understand about media monitoring technique, clipping, analysis, tracking and reporting.
OUTLINE MATERI
1. Media Relations between Theory vs Fact
- Pictures of Media Development in Indonesia
- Definition of Media Relations (between Theory and Fact)
- Character and how the media work between Theory and Fact
- The media relations work between Theory and Fact
2. Strategy Arranging/ Media Relations Concept
Simulation preparation of concept / media relations strategy that appropriated to the purpose of communication organization / company
3. Press Statement
Arrange communication message to media and how to distribute it in communicative, informative, well targeted and effective way.
4. Planning of media relations activity
- Media Release
- Media Briefing
- Media tour
- Press Conference
- Etc.
5. Media Monitoring
- Media Clipping
- Media Content Analyst,
- Media Tracking (count the PR Value & Ad value)
- Project Media Report
6. Simulation
- Press Conferences (audience : press from mass media)
- Release Writing
- Media Tracking
- Etc.
TRAINING METHOD
Presentation
Discussion
Case Study
Evaluation
FACILITY
Training Kit
Handout
Certificate
Lunch + 2 X Coffee Break
Souvenir
Pick Up Participant