Getting Up To Speed in Marketing of Financial Services – A Training Orientation for Fresh Bank Executives

Getting Up To Speed in Marketing of Financial Services – A Training Orientation for Fresh Bank Executives

Jadwal Training 2015,2016,2017 | Jadwal Seminar 2015,2016,2017 | Informasi Training 2015,2016,2017 | Informasi seminar 2015,2016,2017 Bulan Januari, Februari, Maret, April, Mei, Juni, Juli, Agustus, September, Oktober, November, Desember, Yogyakarta, Bali, Lombok, Jakarta, Bandung, Balikpapan, Solo, Semarang, Pontianak.

Permintaan Brosur penawaran :

  • trainingcenterindo@gmail.com
  • seminarcenterindonesia@gmail.com
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Getting Up To Speed in Marketing of Financial Services – A Training Orientation for Fresh Bank Executives

Course Objectives
The training will help participants to understand seven significant things about the market they face:
1.    How they can spot and choose the right segments of the financial market to target.
2.    How they can differentiate what the Bank offers from those of other financial services providers.
3.    How they should respond to customers who are sensitive to pricing.
4.    How they can tell which customers are ever most important.
5.    How they can measure the payback from marketing communications – analog and digital.
6.    How they can improve on selling efforts in different segments of the bank’s market.
7.    How they can get the people in all your departments to be market-focused.

Course Contents
DAY ONE

Finance Marketing Strategy
•    The Pool of Funds Analysis
•    The Battle Areas for Marketing
•    How to conduct Marketing Prospects Analysis
o    Who should I market to?
o    Who should I convince?
o    Who should I appease?
•    Working with the 3A =3P Model
o    Bank executive’s availability – Market presence/pervasiveness
o    Product acceptability    – Customer/Prospect’s preference
o    Pricing – Customer/Prospects value perception
•    Bankers should Understand Brands Basics
•    Relationship between Customers and Brand Marketing
•    Building Bank Products to Brands.
Market Segmentation & Selling Skills
•    Public Sector Marketing
•    Selling to Corporate Accounts
•    Selling to High Net-Worth Individuals.

DAY TWO
Marketing Communications
•    Marketing Stakeholders and Key Messages
•    Media Selection – Analog & Digital
•    Above- and Below-the-Line Activities
•    Marketing Communications Frequency
•    Feedback Mechanism

•    Managing Marketing Difficulties
o    Picking relevant and timely information from the prospects
o    Customer problems to solve
o    Bank policy problems to mitigate
o    Relational problems to mitigate
o    Bank Reputation to manage
o    Gaining prospects and customers trusts
•    Personal Competence
o    Self motivation
o    Networking competence
o    Product knowledge
o    Market knowledge
o    Industry/Competitor knowledge
o    Presentation skills
o    Negotiation skills
o    Objections handling skills
o    Closing skills
o    Mastering time
o    Managing relationships

FASILITY

Quality training material (hardcopy and softcopy), Quality training kits: bag, block note, ballpoint,  including jacket or T-shirt, Flashdisk 8 Gb, Dinner, City Tour (Yogyakarta and Bandung) etc,  Convenient training facilities in four or five stars hotel, Lunch per day, morning and afternoon coffee / tea breaks for along the training,Certificate&Photo.